Victor, NY 3.31.2009 -- Auction Direct USA's Superstore, located in Victor, NY introduces another new initiative to help its push to change the way consumers purchase used cars. Auction Direct is using Fididel’s new InteractNow! solution to create a memorable online buying experience by simplifying and reducing the amount of time it takes to buy a used car.

Fididel created a custom application for the retail automotive segment with the InteractNow!™ solution, a patent-pending technology. The ultimate goal is an efficient, interactive process which reduces the time spent buying a vehicle. The InteractNow! solution incorporates the following features:

- Conduct chat with VIN-specific information displayed.
- Transfer a live chat between dealership personnel.
- Unique queuing system allows interaction with several web site visitors simultaneously.
- Lead collection performed during non-business hours.
- Monitor incoming chat requests and reach dealership personnel through SMS.
- Accept secure payments (e.g. PayPal)

Auction Direct USA was one of the original Fididel customers, participating within their real-time pricing marketplace. "Auction Direct USA makes a solid effort of being an early adopter of consumer-centric solutions," said Eric Miltsch, IT | Web Director for Auction Direct USA. "Convenient, valuable tools that make a buyer's experience more enjoyable - just another way we're changing the way people buy used cars." Fididel's InteractNow! solution provides our online guests instant information to help consumers make informed buying decisions and reduce the time it takes to purchase a vehicle online."

“During early tests, the InteractNow! application started paying dividends immediately. Our Customer Care Center received new inquiries out of the box; used car buyers have asked for additional methods of communication and information that will make their experience more enjoyable." Said Tracy Muller, Auction Direct USA Client Care Manager. "We're anticipating total inquiries and new appointments to continue to grow as a result of InteractNow!

We see the InterectNow! chat feature being a customer education tool as well," said John Iannone, CEO Auction Direct USA. "This is another method for us to demonstrate how easy it can be to buy a used car while paving the way for customers, one day, to complete their entire purchase online."

Since its launch back in November, 2008, InteractNow! has helped reduce the automotive sales cycle. "We're glad to have Auction Direct USA become another visionary partner on this journey," said Hal Wendel, CEO at Fididel.

About Auction Direct USA

Auction Direct USA Used Car Superstore is committed to revolutionizing and legitimizing the used car business. Auction Direct has already secured nearly 14% of the Rochester, NY used car market.

Guided by principles of trust and open information exchange, Auction Direct USA provides a truly unique and satisfying used car buying experience by providing over 30 brands, a no-haggle price structure and a 3-Day, 500-Mile Money Back Satisfaction Guarantee.

The company currently employs over 300 people among its three used car superstores located in Victor, NY; Jacksonville, FL and Raleigh, NC.

About Fididel, Inc.

Fididel, Inc., provider and pioneer of real-time interactive Software-as-a-Service (SaaS) solutions, is a venture-funded technology company located at the heart of Silicon Valley, in downtown San Jose, California Visit Fididelfor more information.