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Auction Direct USA Received Its 200th
"Tweet and Greet" Follower's Interview
(Victor, NY - 5.05.2008) Auction Direct USA Used
Vehicle Superstore, one of the fastest growing
used cars dealerships on the East coast, received
it's 200th
Twitter interview from Chris
Baccus, Senior Digital Brand Strategist at
Wunderman and an avid automotive enthusiast from
Detroit, MI.
"People are really drawn to the Tweet & Greet
interview," said Eric Miltsch, Internet Director,
"This is another example of how we're changing
long-standing perceptions of used car dealerships
and creating memorable experiences."
The Tweet and Greet interview adds an innovative
way to extend a relation beyond the passive follow
button on Twitter," said Chris Baccus, "I thought
it was a great interview; enjoyed it a lot - plus,
it was a fun break from the work day."
New Auction Direct followers on twitter are
invited to participate in a short, car related
interview consisting of fun questions such as
"What do you remember most about your first car?"
"What is your favorite car gadget?" and "What is
your favorite Hollywood movie car?"
"Everything we do revolves around getting to know
our guests," said John Iannone, CEO. "The
traditional used car dealership experience usually
isn't exciting and memorable - our goal is to
change that."
Expect to see more exciting, customer focused
initiatives from Auction Direct USA as their
online presence and awareness continues to expand.
About Auction Direct USA
Founded in Victor, NY in 2005, Auction Direct USA
Used Car Superstore is committed to
revolutionizing and legitimizing the used car
business. Guided by principles of trust and open
information exchange, Auction Direct USA provides
a truly unique and satisfying used car buying
experience by providing over 30 brands, a
no-haggle price structure and a 3-Day, 500-Mile
Money Back Satisfaction Guarantee.
The company currently employs over 300 people
between its three used car superstores located in
Victor, NY; Jacksonville, FL and in Raleigh, NC.
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