(Victor, NY 8.7.08)-- Auction Direct USA Used Cars Superstore will participate in the 2009 J.D. Power and Associates Automotive Internet Roundtable. J.D. Power assembles automotive industry experts and thought leaders to explore how current Internet solutions can help improve dealerships' performance.

The hot topic of discussion at this year's Roundtable is the effective use of Social Networking and Social Media sites within the retail automotive segment.

Eric Miltsch, IT | Internet Director at Auction Direct USA, will be a panel member, along with other distinguished automotive and online professionals:

Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
Tom Chisholm, Midwest Sales Director, Facebook
Ralph Paglia, Director of Digital Marketing, ADP Dealers and (@ralphpaglia)
Janet Eden-Harris, VP Marketing, Web Intelligence division of J.D. Power
"Today's online networks represent incredible opportunities to communicate and connect with new and existing customers," said Miltsch. "Our industry, now more than ever, needs to leverage these concepts to build trust and truly help the consumer - and social channels can help if done correctly."

Mary Butler, Senior Content Strategist in the New York office of Razorfish and editor of headlightblog.com, is this year's panel moderator. She will lead the discussion topics about dealers who currently use social networking sites effectively, what the new opportunities may consist of and the advantage of creating relationships with other dealers.

The 2009 Internet Roundtable will be held at the Red Rock Resort and Spa, in Las Vegas, Oct. 14- 16.