11.02.2009 – VICTOR, N.Y. -– Auction Direct USA, a Rochester used cars Superstore has been named #1 on the 2009 Rochester Top 100 list of the fastest growing privately held businesses in the nine-county Rochester region by the Rochester Business Alliance.

As an auto company executive early in his career, John Iannone, founder and CEO of Auction Direct USA in Victor, realized that the modern used car business was a divide needing a bridge. So he built one.

"We're consumer advocates from the moment you walk into this building, we are working for the car buyer. None of our salesmen work on commission. That takes the pressure off," said Iannone. "We show the auctions on TV here so buyers can see the prices up there and compare them to what we offer here. We're as transparent as possible." Auction Direct USA will be recognized at the Rochester Business Alliance's 23rd annual awards celebration and membership meeting on Thursday, November 5th, at the Riverside Convention Center.

Helping the business has been growth in the used car industry coinciding with the economic downturn, the bankruptcies of General Motors and Chrysler and the improved quality of the vehicles coming onto the used market.

Though prices for used vehicles jumped in the wake of the cash for clunkers program last summer, large big-box retailers and Auction Direct are reporting major earnings gains.

Using an innovative approach with a friendly, non-confrontational, guest-driven sales process, Auction Direct USA has combined the best attributes of a used car dealership and wholesale auto auction. Auction Direct USA has broken the stereotypes and barriers of purchasing a car from pre-owned dealerships and shown consumers auto auctions are not just for licensed dealers anymore.

About Auction Direct USA

Founded in Victor, N.Y., in 2005, Auction Direct USA Used Car Superstore is committed to revolutionizing and legitimizing the used car business. Guided by principles of trust and open information exchange, Auction Direct USA provides a truly unique and satisfying used car buying experience by providing over 30 brands, a no-haggle price structure and a 3-Day, 500-Mile Money Back Satisfaction Guarantee. The company currently employs more than 200 people among its three used car superstores located in Victor, NY; Jacksonville, FL and Raleigh, NC.