About Auction Direct USA


Auction Direct USA operates an expanding network of highly differentiated, customer-centric used car superstores. Auction Direct’s unique approach is centered upon providing customers with the lowest price vehicles and the best car buying experience.

Through transparent and fully verifiable, best-in-market pricing in an open, friendly, commission free, no hassle environment Auction Direct makes its guests feel empowered and effectively eliminates the unpleasant stigmas associated with the typical used car buying experience.

The Company offers consumer financing, extended warranties and vehicle protection products.

Each of the Auction Direct’s locations has on-site parts and service operations, with the number of service bays ranging from six to sixteen. The service operations perform the initial rigorous 125 point vehicle inspection.

Our Customer Centric Environment

Customer Centric Environment and Sales Process

The Auction Direct facility design is clearly tailored to enhance the guest’s shopping experience. It begins with a personal greeting and guest registration at the front door. The introduction of a sales associate leads into a complete explanation of the Auction Direct business approach including the Company’s mission statement, pricing philosophy and a thorough bullet point presentation of the reasons to buy a vehicle from Auction Direct. All of the discussions occur in an open showroom environment unique to Auction Direct at a bar height countertop in the middle of the showroom labeled the “Hassle Free Zone”.

High Quality, Unlimited Vehicle Selection

Each Auction Direct retail location provides ten times the selection of the traditional used car dealer with at least 250 and upwards of 600 vehicles in inventory at any given time. However, the actual selection of vehicles at Auction Direct is truly unlimited because if a customer cannot find the specific vehicle that they want, the Company will find and buy their ideal car at a wholesale auto auction typically within one week’s time.

Pricing Model - Transparency for the Consumer & Unbeatable Low Prices

Auction Direct clearly posts its prices and customers are provided computer access on the showroom floor enabling them to “shop” the competition and confirm each vehicle’s unbeatable low price. The vehicle’s low price is apparent to the customer with no hassle or confrontation involved, and every vehicle is sold with a risk-free guarantee. At Auction Direct the customer is in control and comfortable throughout the entire car buying process creating an industry unique and compelling shopping experience.

Awards and Recognitions

2018 Dealer Rater Dealer of the Year - Used Car Dealer / North Carolina

2017 NIADA Certified Pre-Owned Dealer of the Year

2016 NIADA Certified Pre-Owned Dealer of the Year

“Auto Dealer Monthly” National Retailer of the Year
  • Auto Dealer Monthly has recognized annually the Independent Retailer of the Year and Top 50 Independent Retailers. The awards are based on the number of units sold in the nation by independent privately owned auto retailers.
  • Auction Direct USA ranked #1 in 2011, 2010 and 2009.
Rochester Business Alliance Fastest Growing Companies
  • The Rochester Business Alliance awards the Rochester Top 100 list of the fastest growing privately held businesses in the Rochester, NY region determined by year over year revenue growth.
  • Auction Direct USA ranked #1 in 2009.
  • Auction Direct USA ranked #12 in 2010.
2015 New York State Independent Dealer of the Year

Our Mission

Auction Direct USA is committed to revolutionizing and legitimizing the used car business, guided by the principles of trust and open information exchange, to provide a truly unique and satisfying automotive purchase experience for every guest, in every way.

Learn about one of our locations below