About Auction Direct USA

Auction Direct USA operates an expanding network of highly differentiated, customer-centric used vehicle superstores. Auction Direct’s unique approach is centered upon providing customers with the best, lowest-in-market pricing coupled with the best car buying experience.

Through a transparent, open, friendly, commission-free and “no-haggle”/one-price environment Auction Direct USA strives to make its guests feel empowered and effectively eliminates the unpleasant stigmas associated with the typical used-vehicle buying experience. Our Company offers consumer financing, extended service agreements and vehicle protection and warranty products.

Due to our rigorous inventory processes, each of our Auction Direct locations has on-site parts and service operations where friendly service technicians perform the initial 125-point vehicle inspections on every vehicle sold and delivered to our customer, assuring safety and piece of mind for a long-lasting and reliable driving experience.

2019 Dealerrater Dealer Of The Year
2019 Dealerrater Dealer Of The Year

Auction Direct USA is committed to revolutionizing and legitimizing the used car business, guided by the principles of trust and open information exchange, to provide a truly unique and satisfying automotive purchase experience for every guest, in every way.


Auction Direct USA in Victor, NY


Auction Direct USA in Raleigh, NC

Customer Centric Environment and Sales Process

The Auction Direct facility design is clearly tailored to enhance the guest’s shopping experience. It begins with a personal greeting and guest registration at the front door. The introduction of a sales associate leads into a complete explanation of the Auction Direct business approach including the Company’s mission statement and pricing philosophy. All of the discussions occur in an open showroom environment unique to Auction Direct at a bar height countertop in the middle of the showroom labeled the “Hassle Free Zone”.

High Quality, Unlimited Vehicle Selection

Each Auction Direct retail location provides ten times the selection of the traditional used car dealer with at least 250 and upwards of 600 vehicles in inventory at any given time. However, the actual selection of vehicles at Auction Direct is truly unlimited because if a customer cannot find the specific vehicle that they want, the Company will find and buy their ideal car at a wholesale auto auction typically within one week’s time.

Pricing Model - Transparency & Unbeatable Low Prices

Auction Direct clearly posts its prices and customers are provided computer access on the showroom floor enabling them to “shop” the competition and confirm each vehicle’s unbeatable low price. The vehicle’s low price is apparent to the customer with no hassle or confrontation involved, and every vehicle is sold with a risk-free guarantee. At Auction Direct the customer is in control throughout the entire car buying process, creating an industry unique and compelling shopping experience.

Auction Direct USA Awards and Recognitions

2019 Dealer Rater Dealer of the Year - Used Car Dealer North Carolina

2019 Dealer Rater Dealer of the Year - Used Car Dealer New York

2018 Dealer Rater Dealer of the Year - Used Car Dealer / North Carolina

2017 NIADA Certified Pre-Owned Dealer of the Year

2016 NIADA Certified Pre-Owned Dealer of the Year

2015 New York State Independent Dealer of the Year

2011, 2010, 2009 Auto Dealer Monthly National Retailer of the Year *

2010 Rochester Business Alliance Fastest Growing Companies** - #12

2009 Rochester Business Alliance Fastest Growing Companies ** - #1

*Auto Dealer Monthly has recognized annually the Independent Retailer of the Year and Top 50 Independent Retailers. The awards are based on the number of units sold in the nation by independent privately owned auto retailers. **The Rochester Business Alliance awards the Rochester Top 100 list of the fastest growing privately held businesses in the Rochester, NY region determined by year over year revenue growth